Direct Mail Marketing and the Irresistible Offer
Direct mail marketing continues to get responses at the highest levels. The Direct Marketing Association publishes a report annually titled the Response Rate Report. In short, direct mail gets higher...
View ArticleDirect Mail Marketing – Winning Medium – Less Competition
Direct mail marketing is in a time of transition and opportunity. The internet has impacted the way consumers gather information and as a result how marketers approach connecting with them. Many...
View ArticleDirect Mail Marketing Is Dead – New Millennium Myth
The demise of direct mail marketing and other print media has been predicted since the internet began hitting its stride in the late 1990s. However, don’t expect direct mail marketing and print media...
View ArticleWhy Direct Mail Marketing?
The question should be ‘why not direct mail?’. Why not, indeed. At a time when consumers are being bombarded from every direction at literally every minute of the day by electronic and digital media,...
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Direct Marketing Beats Mass Advertising in Madison Wisconsin
Direct marketing is the most efficient method of reaching the best prospects available in Madison WI Direct marketing offers many advantages over mass advertising mediums. Direct marketing, and...
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Target Marketing – Building Buyer Behavior With New Neighbors Using Direct Mail
Target marketing allows you to connect with New Neighbors meet your demographic requirements delivering the highest ROI Target marketing to “new neighbors” in your market area is an efficient and...
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Coupon Marketing – The Gift Delivered By Direct Marketing
85% of women aged 25 to 44 read direct marketing pieces Using direct marketing to target consumers with specific coupon offers is one of the most effective tactics to build sales. Not only can you...
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10 Coupon Ideas for Effective Direct Marketing
Using hard to resist bold offers gets the highest response Dollars off coupons get a great response Direct marketing, and direct mail specifically, can deliver your message to a target audience like a...
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5 Direct Mail Mistakes We Help You Avoid
Direct Mail is free if it works – we help make it work well! Direct mail marketing gives marketers ongoing and near-immediate feedback with the drop of each mailer. This is a great prospect when...
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